 Ronaldo Mendonça
His interest for the visuals and sounds universe, started when he studied Cinematography in California, in the late 70's. At that time, he was already experimenting with kaleidoscopes and psychedelic sounds in 8 and 16 mm films - his first experiences in mixing sounds and images - it was the beginning of videos clips and MTV. In 1995, he founded Univision Productions, specialized in making videos for large screens and video walls projections. Through computerized special effects, images of video, logos, photos and texts, gained movement in a mix of information and creativity. At that time, he discovers a promising scene for electronic music, and brings to Brazil Top DJ's Justin Berkman (founder of the Ministry of Sound in London), Tall Paul (one of the most respected DJ's) and Jeremy Healy, (who does the sound tracks for John Galiano), to perform in the clubs "Florestta" and "Base", in São Paulo. In 1999, in a TV show called "Contato" (aired on Rede Mulher TV), produces and directs a 10 minute segment on electronic music. Having Patricia Teixeira and Marina Renault as hostesses, interviewing DJ's such as Renato Lopes, Marky, Filipe Venâncio, among others of the electronic music scene, Flávia Ceccato, Helô Ricci and Kaká Trash. It was shot at clubs Florestta, Base, Kashmir, Gitana and Lov.e. In tune with the electronic music culture, Ronaldo Mendonça was one of the first VJ's in Brazil, and since 1996, has been generating images for events as: J&B Club Arenas, Phillips Expression (with GodsKitchen and Nukleus), Triton, Flash Power, Cool Magazine, Tyrant Tour (Dj's Lee Burridge and Craig Richards), among others. In 2002, produces and directs the documentary Parada da Paz, for Mercado Mundo Mix. Directed the last 3 Cool Awards, 2003, 2004 and 2005. Video shootings at many night clubs, such as Lov.E, Gitana, Club, Black Box, Armazém da Vila, Ibiza, Warung, DEdge, and interviews with the biggest names in the e-music scene, Fat Boy Slim, Tiesto, Hernan Cattaneo, Gee Moore, Oliver, Michael Ashford, Stuart King, as well as Brazilian DJ´s Mau Mau, Luiz Eurico Klotz, Carlo Dall´Alanese, Angelo Leuzzi, Anderson Noise, Julio Torres, Mary Zander, Buga, Ferris, Leozinho, Felipe Venâncio. Ronaldo is now directing and producing a DVD Sirena Summer 2006. Night Clubs:
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